Business models and operating models White Paper

Mark Smalley

April 2020

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Business models and operating models are used to describe the current state of an organization, as well as its possible future states. They are an important part of organizational design or transformation because they identify the key components in terms of markets, value propositions, sales channels, revenue, costs, and the people, resources, and partners needed to co-create value.

This white paper discusses how the ability to position the ITIL SVS, service value chain, four dimensions of service management, and value streams in the context of business models and operating models enables discussions about digital transformation and IT transformation with non-IT executives.

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