To support its growing network of accredited partners, AXELOS has announced plans to develop a Global Partner Programme to launch in May 2014.
Exclusively designed to serve AXELOS accredited organizations, the programme will give access to a comprehensive range of sales and marketing services including:
- A dedicated account manager
- Co-branded and instantly deployable content
- Co-funded marketing initiatives
- Regional market intelligence
- Research-based marketing segmentation and profiling
- B2B field sales support
- Customizable sales and marketing collateral
- Branding opportunities at AXELOS-driven press and public relations events
- Invitation to regional sales and marketing round table events
- Invitation to the Global Partner Programme steering group
- Invitation to the annual Global Partner Conference.
Omar Hadjel, Global Partner Manager, says, "This is a really exciting time for AXELOS and the Global Best Practice portfolio. We now have a strong commercial platform in the organization for which we have invested considerable resources. Engaging with partners in this way is a novel approach and we are introducing a new dimension to our collaboration which will help extend the international reach of the AXELOS products. We want to encourage more people in more countries to see the value of our products and adopt our Global Best Practice frameworks."
To increase the quality and frequency of the touch points with its partners, AXELOS has set up multiple communication channels including regional round table events which are an integral part of the programme and an additional conduit for discussions of a sales and marketing nature.
Regional round tables give partners around the world the opportunity to meet the AXELOS Global Partner Team face-to-face. They also provide a democratic forum for participants to express their views freely on all aspects of the sales and marketing activities in their region in a safe environment that is conducive to co-creating and to increasing the size of the market for all of AXELOS' products.
Hadjel adds, "Our inaugural regional round table in Singapore on 20th March 2014 was incredibly invigorating and it was our participants who made our first gathering a success. Their profound knowledge and passion for AXELOS products was very encouraging and the positive energy validated our belief that our bold collaboration will yield bold results."
In 2014, AXELOS Global Partner Team has planned to hold round tables in the following locations:
Europe: Netherlands - April 2014
North America: USA - May 2014
Asia: City and date tbc
Oceania: City and date tbc
Central & South America: City and date tbc
(Participation to the round tables is by invitation only).
For more information please watch the AXELOS Partner Programme strategy video.
For more information on the Global Partner Programme and the round tables, please contact:
Sales & Marketing Executive
E: [email protected]
Please visit the AXELOS Global Partner Programme page for further details.